As much as we want to avoid it, we are constantly bombarded with images and words about food. Beautiful, sure, but also redundant and sometimes empty. Capturing true and fake food, perfect or otherwise, good or not good. Does it really feel necessary? Even when the food can speak for itself? Finding the route back to the basics, perhaps that is what we really need. Going around, you won’t find fake images or empty words. Have they not run their course? Initially we chose to scribble out what we are not. Juggling with words. Kneading them to tell a new story. Leaning on the idea that goodness is elementary. Maybe it seems obvious, but it’s not. Never deleting to deny, we scribble out because every product should be heard for what it is. One by one, each scribble is a distinctive sign and together a return to our origins, to the elements. Plain and simple. We want you to choose the words to describe Mercato Centrale Roma. Questions? Here you’ll find artisans answering for all their products. Relaying on them, and rightly so, we are more and more sure that this is the way to talk about food. Saving on all the noise, without deafening anyone who eats, drinks or simply walks through here. Tempting, we know. All our shops are waiting, our artisans are here for you. Ultimately, one last thing: thank you for coming. Very much. What are you waiting for? All you have to do now is try the deliciousness to be found in our shops. Xray them. Yield in. Zig zag between the two corridors and go!